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Managers;〃 Case 9…379…050; copyrightó 1987 by the
President and Fellows of Harvard College; all rights
reserved。
Samuelson; Paul A。 (MIT)。 Economics。 New York:
McGraw…Hill; 1980。2
Sowell; Dr。 Thomas。 〃Galbraith Strikes Again。〃 Forbes;
May 25; 1992; p。140。
Stern; Richard L。; 〃The Graying Wild Ones。〃 Forbes;
January 6; 1992; p。40 (Harley…Davidson)。
DAY 9: STRATEGY
Allan; Gerald B。; and John S。 Hammond III。 〃Note on the
Use of Experience Curves in petitive Decision Making;〃
Case 175…174; copyrightó 1975 by the President and Fellows
of Harvard College; all rights reserved。
Bartlett; Christopher A。 〃Global petition and MNC
Managers;〃 Case 9…385…287; copyrightó 1985 by the
President and Fellows of Harvard College; all rights
reserved。
Bourgeois; L。J。 〃Note on Portfolio Techniques for
Corporate Strategic Planning;〃 Case UVA…BP…292;
copyrightó 1988 by the Darden Graduate Business School
Foundation; Charlottesville; Virginia。
Germane; Gayton E。 (Stanford)。 The Executive Course。
Reading; Mass。: Addison…Wesley Publishing; 1987;
pp。367…70 (linkages)。
Montana; Patrick; and Bruce Charnov。 Management。 New
Yord: Barron's 1987; p。97 (Alice)。
Paley; Norton。 Manager's Guide to petitive Marketing
Strategies。 New York: American Management Association;
1989; p。6 (P&G Bounce)。
Pascale; Richard T。; and E。 Tatum Christiansen。 〃Honda
(A); (B);〃 Cases 9…384…049; 050; copyrightó 1983 by the
President and Fellows of Harvard College; all rights
reserved (two versions of Honda)。
Porter; Michael E。 petitive Strategy: Techniques for
Analyzing Industries and petitors。 New Your: The Free
Press;1980; pp。39; 75…82 (signaling)。
Quinn; James Brian。 〃Strategic Change: Logical
Incrementalism。〃 Sloan Management Review; MIT; Fall 1978;
pp。 7…22。
Romm; Joseph; J。 〃The Gospel According to Sun Tzu。〃
Forbes; December 9; 1991; p。162。
〃The World's Billionaires。〃 Forbes; July 22; 1991;
pp。138…139 (Sony rivalry)。
Case Sources:
Darden Graduate School of Business
Educational Materials Service
University of Virginia; Box 6550
Charlottesville; VA 22906…6550
Attn: Ann Morris; Director
804…924…3009; FAX 804…924…4859
Harvard Business School Case Services
Harvard Business Review
Publishing Division
Boston; MA 02163
617…495…6117
附:
1997年美国《新闻周刊》对美国著名商学院最新排名,仅供
读者参考。。。
University of Pennsylvania (Wharton)
University of Michigan
Northwestern University (Kellogg)
Harvard University
University of Virginia (Darden)
Columbia University
Stanford University
The University of Chicago
Massachusetts Institute of Technology (MIT; Sloan)
Dartmouth College (Amos Tuck)
Duke University (Fuqua)
University of California; Los Angeles (Anderson)
University of California at Berkeley (Haas)
New York University (Stern)
Indiana University
Washington University (Olin)
Carnegie Mellon University
Cornell University (Johnson)
University of North Carolina at Chapel Hill (Kenan
Flagler)
University of Texas at Austin
四、文献目录。。
BIBLIOGRAPHY
DAY 1: MARKETING
Assael; Henry。 Consumer Behavior Marketing Action。
Boston: Kent Publishing; 1981; p。471 (paper towel
perceptual mapping)。
〃The Deal Maker。〃 U。S。 News World Report; February 8;
1998; p。78 (Ralph Lauren)。
Koselka; Rita。 〃How to Print Money。〃 Forbes; December
24; 1990;p。118 (Vlassis)。
Kotler; Philip (Northwestern)。 Marketing Management
Analysis; Planning and Control。 Englewood Cliffs; N。J。:
Prentice … Hall; 1984。
Maxwell; John C。; Jr。 〃Coffee Sales Climb in '89。〃
Advertising Age; April 16; 1990; p。64 (coffee market
shares)。
Morgensen; Gretchen。 〃The Trend Is Not Their Friend。〃
Forbes; September 16; 1991; P。118 (brand extensions)。
Newton; Derek A。 Sales Force Management: Text and Cases。
Boston: Irwin; 1990; pp。7…9 (salesman historical periods)。
Paley; Norton。 Manager's Guide to petitive Marketing
Strategies。 New York: American Marketing Association; 1989;
pp。 18…19 (Xerox); pp。 46…47 (segmentation selection)。
Schifrin; Matthew。 〃Mom's Cooking Was Never Like This。〃
Forbes; August 19; 1991; pp。 50; 54 (premium dog food
sales)。
Silbiger; Steven。 〃Study of the General and Gourmet
Coffee Markets。〃 Sponsored by Westway Merkuria; Inc。;
EnglewoodCliffs; N。J。; July 1989。
—; and Mark Parry。 〃Cafe Blason;〃 Case UVA…M…369;
copyright ó1990 by the Darden Graduate Business School
Foundation; Charlottesville; Virginia。
Willoughby; Jack。 〃The Last Iceman。〃 Forbes; July 13;
1987; p。196 (vacuum tubes)。
DAY 2: ETHICS
Freeman; R。Edward; and Daniel R。 Gilbert; Jr。 〃The
Problem of Relativism: When in Rome。。。〃 Chapter 2;
Corporate Strategy and the Search for Ethics。 Englewood
Cliffs; N。J。: Prentice…Hall; 1988; pp。24…41。 Adapted by
permission of Prentice Hall。
Friedman; Milton (Chicago)。 〃The Social Responsibility
Is to Increase Profits。〃 The New York Times; September 13;
1970。
DAY 3: ACCOUNTING
Stern; Richard I。 〃McDonnell Douglas' Make…or…Break
Year。〃 Forbes; January 7; 1991; p。37 (McDonnell Douglas
ine statement)。
DAY 4: ORGANIZATIONAL BEHAVIOR
〃Active Listening;〃 Case UVA…OB…341; copyright ó1986
by the Darden Graduate Business School Foundation;
Charlottesville; Virginia。
Beer; Michael。 〃Note on Performance Appraisal;〃 Case
478…019; College; copyright 1977 by the President and
Fellows of Harvard College; all rights reserved。
Byrne; John A。 〃Business Fads: What's In…and Out。〃
Business Week; January 20; 1986; p。55 (MBA buzzwords)。
Edwards; Jeffrey R。 〃Assessing Your Behavior Pattern;〃
Case UVAOB…360; copyright ó 1987 by the Darden Graduate
Business School Foundation; Charlottesville; Virginia;
p。3 (Types A and B)。
French; John R。 P。; and Bertram Raven。 〃The Bases of
Social Power;〃 Group Dynamics; ed。 Darwin Cartwright。
Evanston; Il。: Row; Peterson; 1960; pp。607…623 (power)。
Gabarro; John J。; and John P。 Kotter。 〃Managing Your
Boss。〃 Harvard Business Review; Vol。 57; No。 1
(January/February 1980); pp。92…100。 Copyright ó1980 by
the President and Fellows of Harvard College; all rights
reserved。
Hackman; J。 Richard; and Greg R。 Oldham。 〃Development
of Job Diagnostic Surveys。〃 Fournal of Applied Psychology;
Vol。 60; 1975; pp。159…170。
Hogan; Eileen A。 〃One Model for Action Planning;〃 Case
UVAOB…261R。 Copyright ó1983 by the Darden Graduate
Business School Foundation; Charlottesville; Virginia。
Kepner; Charles H。; and Benjamin B。 Tregoe。 The Rational
Manager: A Systematic Approach to Problem Solving and
Decision Making。 New York: McGraw…Hill; 1965; p。55
(deviations; want got gaps)。
Kotter; John P。; and Leonard A。 Schlesinger。 〃Choosing
Strategies for Change。〃 Harvard Business Review; Vol。 57;
No。2 (March/April 1980); pp。106…144。 Copyright ó1980 by
the President and Fellows of Harvard College; all rights
reserved (strategies for change)。
Levine; Joshua。 〃Dare e togliere (give and tade away)。〃
Forbes; October 28; 1991; p。115 (Armani)。Tannenbaum;
Robert; and Warren H。 Schmidt。 〃How to Choose a Leadership
Pattern。〃 Harvard Business Review; Vol。 51; No。 3(May/June
1973); pp。 162…173。 Copyrightó 1973 by the President and
Fellows of Harvard College; all rights reserved。
Zierden; William E。 〃A Framework for Understanding
Organizations;〃 Darden School Case UVA…OB…187; copyrightó
1982 by the Darden Graduate Business School Foundation;
Charlottesville; Virginia (the basic organization model)。
DAY 5: QUANTITATIVE ANALYSIS
〃Cash Flow and the Time Value of Money;〃 Case 9…177012;
copyrightó 1976 by the President and Fellows of
Harvard College; all rights reserved。
Frey; Sherwood C。 〃Assessment and Use of Probability
Distributions;〃 Case UVA…Q…294; copyrightó 1983 by the
Darden Graduate Business School Foundation;
Charlottesville; Virginia。
—。 〃Probability Assessment with the Aid of Historical
Data;〃 Case UVA…Q…288; copyrightó 1983 by the Darden
Graduate Business School Foundation; Charlottesville;
Virginia。
〃An Introduction to Decision Analysis;〃 Case 181…046;
copyrightó 1980 by the President and Fellows of Harvard
College; all rights reserved。
〃Notes on Decision Diagrams;〃 Case 9…171…035;
copyrightó 1970 by the President and Fellows of Harvard
College; all rights reserved。
Oksman; Warren; and Sherwood C。 Frey。 〃Introduction to
Analytical Probability Distributions;〃 Case UVA…Q…205;
copyrightó 1980 by the Darden Graduate Business School
Foundation; Charlottesville; Virginia。
Pfeifer; Phillip E。 〃Forecasting Using Data;〃 Case
UVA…QA…381; copyrightó 1988 by the Darden Graduate
Business School Foundation; Charlottesville; Virginia。
Que Corporation; Using 1…2…3; Carmel; Ind。: Que
Corporation; 1987; p。514 (regression)。
DAY 6: FINANCE
Cooper; Carol。 〃The Forbes 500。〃 Forbes; April 27; 1992;
p。 193 (Chemical Bank layoffs)。
Dreman; David。 〃Bye…bye to Beta。〃 Forbes;